The Innovation Zone
Electronic book text
How Great Companies Re-Innovate for Amazing Success
Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company customer relationship, and carve out a path to global business success? Profi ling dozens of today s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
Buy now!
Checking availability in shops
- ISBN: 9781473644229
- Author: Thomas M. Koulopoulos
- Pub date: 11.01.11
- RRP: $19.99
- Format: Electronic book text