'No one has taught me more about the complexities and mysteries of human decision-making' Malcolm Gladwell'Gary Klein is a living example of how useful applied psychology can be when it is done well' Daniel KahnemanInsight is everything. At its most profound, it can change the world. At its simplest, it can solve everyday problems. It can be used to build businesses, solve crimes, progress science and make many aspects of our lives quicker, easier, bigger or better.
Yet remarkably we often unwittingly build barriers to seeing what is in front of us. Both as individuals and organisations we can hold on to flawed beliefs and conform to established processes that can interfere with our perceptions. Having clear insight can transform the way in which we understand things, the decisions we make and the actions we take.
In this groundbreaking study, renowned cognitive psychologist Gary Klein uses an eclectic miscellany of real-life stories to bring to life the process of insight. He demonstrates the five key strategies for spotting connections and contractions to ensure you too can see what others don't.
Read MoreGary Klein pins down what until now has been the elusive topic of insight in his best and most personal work yet. The examples are memorable and Klein translates them into subtle and powerful lessons for practitioners and academics alike. - Karl Weick, Rensis Likert Distinguished University Professor Emeritus, University of MichiganA must-read for all leaders. - General Anthony C. Zinni, USMC (ret)No one has taught me more about the complexities and mysteries of human decision-making than Gary Klein. - Malcolm GladwellGary Klein is a living example of how useful applied psychology can be when it is done well. - Daniel Kahneman, author of THINKING, FAST AND SLOWAn insightful guide to insight. Particularly good at identifying the barriers to getting there. Indeed, Klein's book moves our understanding of insight forward by significantly adapting the story we have about it. - Financial TimesA brilliant discourse on a fascinating subject. It's written in a crisp, fluent, Gladwellish way and the pages flit by - Management TodayVital to marketers looking to understand consumers needs, SEEING WHAT OTHERS DON'T explains insight, how it works, why insights still matter, what triggers them and shows tips on how to nurture them. - ContagiousKlein writes with such passion and conviction that you quickly come round to his point of view. The book explains how companies and organisations try to block these insights, no matter how much they may claim the contrary. Using over 100 real examples to illustrate his theories, he explains the concepts clearly and concisely. Klein also reveals how you can boost those insights, and that's invaluable advice. Rating 9/10 Book of the Week. - Social Bookshelves
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