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Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
Adam Lashinsky
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Based on numerous interviews, the book reveals exclusive new information about how Apple innovates, deals with its suppliers, and is handling the transition into the Post Jobs Era. While INSIDE APPLE provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. INSIDE APPLE will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
Read MorePraise for Inside Apple: The Secrets Behind the Past and Future Success of Steve Jobs's Iconic Brand
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Adam Lashinsky's snappily written slim volume succeeds in getting behind the veil of secrecy that cloaks Apple, painting a portrait of a company in transition to a post-Jobs era - Irish TimesFascinating, entertaining, accessible...doesn't carry a single dull sentence - WiredLashinsky keeps the reader engaged with fly-on-the-wall tidbits that give the narrative an almost filmic quality - Time Out
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