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    3. Apex Hides the Hurt

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    Apex Hides the Hurt

    Colson Whitehead

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    This New York Times Notable Book from the #1 New York Times bestselling author of THE UNDERGROUND RAILROAD is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.

    The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant.

    And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.

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    Colson Whitehead

    Colson Whitehead is the #1 New York Times bestselling author of eleven works of fiction and nonfiction, and is a two-time winner of the Pulitzer Prize, for The Nickel Boys and The Underground Railroad, which also won the National Book Award. A recipient of MacArthur and Guggenheim fellowships, he lives in New York City.

    More about Colson Whitehead

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