Books

Nicklas Brendborg

Super Stimulated

Imprint

Hodder Press

Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits and What We Can Do About It: The ultimate New Year, New Me book for 2026

Nicklas Brendborg

Formats & Editions

- Book Hero
- BookHub
- Paper Plus
- The Nile
- The Warehouse
- Unity Books
- Whitcoulls
- Book Hero
- BookHub
- Paper Plus
- The Nile
- The Warehouse
- Unity Books
- Whitcoulls

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli.

Superstimuli are behaviours, objects and social cues that are exaggerated, unnatural versions of things we have evolved to want and need. This hard-wired evolutionary response is why we lust after airbrushed people online, binge on fake ultra processed food and struggle to stop scrolling on social media, even when it makes us feel bad.

This lack of control isn't because we are weak. It's because powerful companies spend billions creating superstimuli that manipulate our biology for profit, leaving us unhealthy and unhappy as a consequence.

In Super Stimulated, international bestselling author and scientist Nicklas Brendborg shows how we can resist this hijacking of our natural instincts, recognise superstimulus traps, and take control of our bad habits to live longer, healthier lives.

Nicklas Brendborg

Jellyfish Age Backwards

Praise for Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits and What We Can Do About It: The ultimate New Year, New Me book for 2026

Praise for JELLYFISH AGE BACKWARDS: A beguiling mix of biology and health advice... a hugely enjoyable slice of popular science, full of memorable facts and sound advice. - Daily MailIn a field characterized by overclaiming and wishful thinking, it is judicious, sensible and refreshingly clear. And fascinating. - Sunday TimesCould I learn something about tricking aging from a young man who is just 25? Yes, Absolutely I could. Big time ... The young genius entertains from the first page until the last. - Politiken

Nicklas Brendborg

Nicklas Brendborg (b. 1995) is a Danish scientist and author. His international bestseller Jellyfish Age Backwards has been translated to more than 30 languages and was shortlisted for the Royal Society Science Book Prize. He is the youngest ever author to have been shortlisted for this award. Brendborg holds bachelor's and master's degrees in molecular biomedicine and

biotechnology from the University of Copenhagen and is now a PhD student in molecular biology. He has been recognised by, among others, the Novo Nordisk International Talent Program and the Novo Nordisk Scholarship Program. The second book in his series of popular science books about longevity, Super Stimulated (Vanedyr) was a bestseller in Denmark in 2023 and is also being translated across the globe.

More about Nicklas Brendborg

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Related

Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits and What We Can Do About It: The ultimate New Year, New Me book for 2026

Nicklas Brendborg

Formats & Editions

More books by Nicklas Brendborg

Praise for Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits and What We Can Do About It: The ultimate New Year, New Me book for 2026

Nicklas Brendborg

Related books

Imprint

Imprint

Related

Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits and What We Can Do About It: The ultimate New Year, New Me book for 2026

Nicklas Brendborg

Formats & Editions

More books by Nicklas Brendborg

Praise for Super Stimulated: How Our Biology Is Being Manipulated to Create Bad Habits and What We Can Do About It: The ultimate New Year, New Me book for 2026

Nicklas Brendborg

Related books

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