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The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon
Pascal Clarysse
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"This is more than a post-mortem of a hit game; it's the anatomy of a cross-media phenomenon that soared across industries." John Schulte
"Essential reading for anyone in the games industry." Nitish Mittersain
Billions of downloads. Global recognition. Presence in Hollywood, Netflix, Roblox, Minecraft and LEGO. How many broken eggs along the way?
The Slingshot Formula is the definitive behind-the-scenes analysis into the business tactics, marketing genius and wild stunts that led an unknown startup to turn the mobile game Angry Birds into a true pop culture phenomenon.
In 2009, a small independent video game studio in Finland was on the brink of bankruptcy. It employed eighteen young people, none of whom had any previous corporate experience. By the time their 52nd mobile game, Angry Birds, comes around, it is make-or-break time for the company...
Over the following four months, Angry Birds got downloaded one million times and became an instant mobile hit. The simple but mightily addictive game would proceed to change the course of its creators' lives forever.
In just a few years, the game flew to 4 billion downloads and slingshot its way into cinemas around the world. More than a decade later the brand has become nothing short of a phenomenon. Angry Birds has evolved into a globally recognized entertainment brand.
Filled with exclusive stories and insider tips, The Slingshot Formula serves as the maverick playbook of what to do (and what not to do) when navigating fast-lane success in the rapidity of the digital era.
Read MorePraise for The Slingshot Formula: How Angry Birds Launched Their Way from Indie Game to Global Icon
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There was always a lot of friendly rivalry between Rovio and Halfbrick and our respective games, Angry Birds and Fruit Ninja. Both were synonymous with the top of the App Store charts. This book helped me to see how Rovio relegated Fruit Ninja into the number 2 position. I take my hat off to the team. Well played! - Shainiel Deo, CEO and Founder, HalfbrickAngry Birds spearheaded the era of mobile blockbusters. This is an amazingly thorough, honest and brilliant analysis of how it all came to be. - Phil Hickey, CMO, SYBO (Subway Surfers), ex-VP Marketing, RovioA valuable read for both industry veterans and newcomers. - Mickael Bougis, Business Development Europe, Epic GamesCaptures the wild energy behind Angry Birds' rise, with all the heart, hustle, and weird luck that came with it. It's honest, funny, and full of moments I still can't believe actually happened. - Marja Konttinen, Ex-Marketing Director, Rovio
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