'A fascinating, sometimes shocking, eye-opener that is also brilliantly funny' CLAUDIA RODEN
'Brilliant. I couldn't put it down' RUKMINI IYER
'Completely dazzling' JIMI FAMUREWA
'Endlessly inspirational' NIGEL SLATER
The iconic New Yorker and Vittles food writer asks: Why do we eat the way we eat now?
Being into food - following and making it, queuing for it and discussing it - is no longer a subculture. It's become mass culture.
The food landscape is more expansive and dizzying by the day. Recipes, once passed from hand to hand, now flood newspaper supplements and social media. Our tastes are engineered in food factories, hacked by supermarkets and influenced by Instagram reels.
Ruby Tandoh's startlingly original analysis traces this extraordinary transformation over the past seventy-five years, making sense of this electrifying new era by examining the social, economic, and technological
forces shaping the foods we hunger for today.
Exploring the evolution of the cookbook and light-speed growth of bubble tea, the advent of TikTok critics and absurdities of the perfect dinner party, Tandoh's laser-sharp investigation leaves her questioning: how much are our tastes, in fact, our own?
Discover All Consuming Bubble Tea | Critics | Recipes | Martha Stewart | Mob | Fast food | Hype queues | Nara Smith | Tiktok | Viennetta | Weekend supplements | Wife Guys | Cookbooks | Lobster | Influencers | Wellness elixirs
| Entertaining | Keith Lee | Wimpy with Ruby Tandoh this autumn.
Read More'Ruby Tandoh's sharp, insightful investigation into our evolving mass food cultures - the influences and drivers, weird excesses and absurdities - is a fascinating, sometimes shocking, eye-opener that is also brilliantly funny' - Claudia RodenBrilliant. It's everything I want in a book about food culture. From a witty yet rigorous analysis of socialmedia's impact on home cooks, through to restaurant criticism, food trends, the cookbook industry and more, this book is for anyone who loves food, and wants the curtain lifted on why we love the things we do - Rukmini Iyer, author of THE ROASTING TINHer inventive angles of enquiry, her curiosity and comic genius for showing the absurd, cynical and tender ways our food culture has evolved are gripping. - Amy Key, author of ARRANGEMENTS IN BLUECompletely dazzling in its scope, rigour, wit and savage, enlivening intellect. As a tour guide, Tandoh is brutally unsparing but infectiously passionate; forensically obsessive but self-aware' - Jimi Famurewa, author of SETTLERS and PICKY