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The 80/20 Principle and 92 Other Powerful Laws of Nature: The Science of Success

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Millions of highly effective people around the world have read Richard Koch's global bestseller THE 80/20 PRINCIPLE and enjoyed a serious advantage in the pursuit of success. Now, BEYOND THE 80/20 PRINCIPLE (previously published as The 80/20 Principle and 92 Other Powerful Laws of Nature) takes you even further.

Including the 80/20 Principle itself - the radical power law that helps you achieve more by doing less - BEYOND THE 80/20 PRINCIPLE reveals 92 more universal scientific principles and laws that will help you achieve personal success in an increasingly challenging business environment.

From natural selection to genes and memes, BEYOND THE 80/20 PRINCIPLE demonstrates, in theory and in practice, what science can teach you about business and success. It includes:

* Evolution by Natural Selection

* Business Genes

* Gause's Laws

* Evolutionary Psychology

* Newton's Laws

* Relativity

* Quantum Mechanics

* Chaos

* Complexity

* The Tipping Point

* Increasing Returns

* Unintended Consequences

'Richard Koch delivers some sharp cross-disciplinary comparisons and knows his onions on both sides of the business/science fence... Koch's feet are firmly on the ground' THE SUNDAY TIMES - Business Book of the Week

'Cogently, entertainingly and often controversially, [Koch] draws parallels between the natural universe and the modern business world. Persevere with Koch's often elegant thought processes and you will look at your business quite differently' ENTERPRISE

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Richard Koch

Richard Koch

Richard Koch is the author of The 80/20 Principle, which has sold well over a million copies and has been published in forty-six languages. He is also the author or co-author of twenty-four other books. He is one of the most successful entrepreneur-investors of his generation. Richard was previously with the Boston Consulting Group, a partner of Bain & Company, and co-founder of LEK Consulting. He lives in the sunshine, enjoys playing Perudo and loves Sooty the Labrador.

Richard is a Visiting Fellow of Wadham College, Oxford, and has founded the Koch History Centre at Oxford, in association with the university History Faculty and Wadham College.

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