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The Star Principle: How it can make you rich

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Richard Koch has made over 100 million from spotting 'Star' businesses. In his new book, he shares the secrets of his success - and shows how you too can identify and enrich yourself from 'Stars'. Star businesses are ventures operating in a high-growth sector - and are the leaders in their niche of the market. Stars are rare. But with the help of this book and a little patience, you can find one, or create one yourself.

THE STAR PRINCIPLE is a vital book for any budding entrepreneur or investor (of grand or modest means). It is also invaluable for any ambitious employee who realises the benefits of working for a Star venture - real responsibility, fast personal development, better pay, great bonuses and valuable share options.

Whoever your are, identifying and investing in Stars will make your life much sweeter and richer in every way.

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Praise for The Star Principle

  • Since Koch has been about equally successful as an entrepreneur and investor and as a business author, he is someone worth listening to - Roger Trapp, INDEPENDENT

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Richard Koch

Richard Koch

Richard Koch is the author of The 80/20 Principle, which has sold well over a million copies and has been published in forty-six languages. He is also the author or co-author of twenty-four other books. He is one of the most successful entrepreneur-investors of his generation. Richard was previously with the Boston Consulting Group, a partner of Bain & Company, and co-founder of LEK Consulting. He lives in the sunshine, enjoys playing Perudo and loves Sooty the Labrador.

Richard is a Visiting Fellow of Wadham College, Oxford, and has founded the Koch History Centre at Oxford, in association with the university History Faculty and Wadham College.

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