Brand the Change:The Branding Guide for social entrepreneurs, dis
Trade Paperback
The Branding Guide for Social Entrepreneurs, Disruptors, Not-For-Profits and Corporate Troublemakers
In a perfect world, solutions for the climate crisis and social justice would be embraced purely on their merit. But this isn't a perfect world. We have to be smart about how we help people embrace
change. 'Brand' is a proven, powerful mechanism to build close, long-term relationships with people. It is also notoriously complex and overwhelming. Brand the Change unpacks the entire brand building process from strategy to implementation, with practical examples from inspiring, impact-driven brands.It offers tried and tested tools and exercises to build your own brand for change. Founders and practitioners open up their hard earned tips on building your audience, creating a visual identity, positioning, trademarking, digital marketing, and more. Do you want to learn how to leverage the power of a brand for social and environmental change? Do you want to get your product or service for change into the heads, hearts and hands of more people? Do you need someone to help you navigate the complex world of brand building? Then this book is for you.This book unpacks the methodology taught at Brand The Change, an independent learning organisation founded by the author, Anne Miltenburg, in Kenya. The book encompasses her 18 years of brand building experience, and 8 years of training thousands of others to do the same. It contains 23 tools and exercises, 14 case studies from change making brands and 7 guest essays from experts.Buy now!
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- ISBN: 9789063694784
- Author: Anne Miltenburg
- Pub date: 01.03.18
- RRP: $59.99
- Format: Paperback / softback
Author
Anne Miltenburg
Anne Miltenburg (the Netherlands/Kenya) is a brand director, writer, and educator. She is considered one of the foremost thinkers and practitioners working at the intersection of brands and social impact.
After 12 years creating award winning work at global brand agencies like Studio Dumbar and Interbrand, Anne founded Brand The Change in Nairobi in 2014. Brand The Change is an independent learning organization that trains changemakers in brand building skills. Through their tools, courses and partners like Philanthropy U and the Digital Opportunity Trust, they have trained over 10,000 changemakers in brand building skills. Anne combines her work as a writer and educator with a practice as a Brand Director for impact-driven tech companies. Anne lives in Nairobi, Kenya, with her husband, daughter, and two very disruptive cats.