Fashion Trend Forecasting
Trade Paperback
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
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- ISBN: 9781786270580
- Author: Gwyneth Holland, Rae Jones
- Pub date: 01.07.17
- RRP: $70.00
- Format: Paperback / softback
Author
Gwyneth Holland, Rae Jones
Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at the University of Westminster.