MBA In A Book

Trade Paperback

Fundamental Principles of Business, Sales and Leadership

MBA IN A BOOK offers the kind of information graduates of MBA programmes ought to have, but usually gain only after years of hard-won experience. This volume contains essential advice about the fundamentals of business, sales and leadership from some of history's most influential thinkers and doers: entepreneurs, executives, scholars, statesmen, and philosophers.

The business principles section includes wisdom about the fundamentals of business practice and theory and important advice on investment, leadership, management, marketing and success. The following section includes observations and insights that offer useful sales advice and ingenious techniques.

Updated with a new introduction, this valuable collection will provide readers with the keys to mastering timeless and essential business skills. MBA IN A BOOK will inspire, guide and support anyone interested in mastering the complex strategies that lead to success in business.