The Dark Pattern

Author

Guido Palazzo, Ulrich Hoffrage

GUIDO PALAZZO is a professor of business ethics at the University of Lausanne and a business adviser in Switzerland. His work has been published in leading management journals such as the Academy of Management Review and the Academy of Management Journal.

ULRICH HOFFRAGE is a professor of decision theory at the University of Lausanne in Switzerland. He is a highly cited psychologist who builds and tests models of bounded rationality to better understand how people decide and navigate in a social world characterized by risk and uncertainty.

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