The Soulful Art of Persuasion

Author

Jason Harris

Jason Harris is the CEO of the award-winning creative agency Mekanism and the cofounder of the Creative Alliance. Harris works closely with brands through a blend of soul and science to create provocative campaigns that engage audiences. Iconic brands include Peloton, Ben & Jerry's, Miller Coors, HBO, and the United Nations. Under his leadership, Mekanism was named to Ad Age's Agency A-list and twice to their Best Places to Work, and to Creativity's Creativity 50. Harris has been named in the Top 10 Most In?uential Social Impact Leaders, as well as the 4A's list of "100 People Who Make Advertising Great." His methods are studied at Harvard Business School.

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