To Be Honest
Trade Paperback
Why we lie, why it doesn t work, and what to do instead
The ability to tell the truth is central to building great businesses and creating societies where people flourish. Honesty, healthy scepticism, and the capacity to sort fact from fiction and lean in to hard conversations help drive everything from innovation and transformation to engagement and wellbeing. Yet it s never been harder to commit to being honest and telling the truth. From well-meaning mistakes to deliberate bad faith propaganda, we are living through a plague of misinformation and the explosion of Generative and Agentic AI and rise of algorithmic media means it is getting worse, not better.
To Be Honest - Why we lie, why it doesn t work, and what to do unpacks the dawn of this disinformation age, examining its causes and effects on how we lead our teams, our organisations and our societies. And for managers, entrepreneurs, leaders - or even concerned citizens - who wish to fight back against this tidal wave of tripe, it offers a toolkit to help us restore our relationship with the truth, create cultures of truth-telling in our businesses, and improve our personal and professional results in ways that really matter.An entertaining and thought-provoking must-read by one of Australia s most highly regarded behavioural change experts.Buy now!
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- ISBN: 9781923186439
- Author: Dom Thurbon
- Pub date: 31.03.26
- RRP: AUD32.99
- Format: Paperback / softback
Author
Dom Thurbon
DOM THURBON is an internationally engaged speaker and facilitator who helps organisations unlock value by telling the truth. He has over 17 years experience helping leaders and their businesses do behaviour change as a seasoned senior executive, successful entrepreneur, and researcher, writer and speaker.
Dom spent more than five years as a Partner at EY, one of the world s largest professional services Firms. He has authored and researched best-sellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption. At just 23, he was founder and Chief Creative Officer at Karrikins Group, a behaviour change agency he grew to over 150 staff across Australia, New Zealand and North America (acquired by EY in 2019). He was also founder and director at EI, an AI-enabled technology company providing on-demand teacher quality and student wellbeing solutions (acquired by Qoria in 2022).Dom has been architect of multiple-award winning behaviour change programs that have reached over 500,000 people per year. Over his career, Dom has spoken to a combined audience numbering in the tens of thousands across Australasia, Europe and North America.